The Foothills Philharmonic Orchestra, a volunteer ensemble based in Greer, South Carolina, enriches the community through high-quality performances and music education. The branding project aimed to reflect the orchestra's mission of making classical music accessible, inclusive, and engaging.
A modern visual identity was developed using vibrant colors, contemporary typography, and dynamic design elements to break down traditional barriers and appeal to a wide audience. The branding highlights Foothills Philharmonic’s commitment to music education through initiatives like the Future Stars Scholarship and members' roles as teachers, emphasizing the orchestra’s dual mission of performance and education.
PROJECT TYPE
Branding
DELIVERABLES
Identity System, Logo, Wordmarks, Touchpoints, Brand Guidelines PDF
SOFTWARE
Adobe Illustrator, Adobe Indesign, Adobe Photoshop
This branding positions Foothills Philharmonic as a cultural cornerstone in the Upstate region, promoting a love for classical music and fostering community engagement. It showcases the orchestra as a beacon of accessibility, excellence, and cultural enrichment, making classical music an inviting and inclusive experience for all.
